{"id":1516,"date":"2021-06-29T13:15:41","date_gmt":"2021-06-29T17:15:41","guid":{"rendered":"https:\/\/www.pigeonbrands.com\/?p=1516"},"modified":"2021-06-30T09:26:47","modified_gmt":"2021-06-30T13:26:47","slug":"pigeon-evolue-la-verite-au-coeur-des-marques-remarquables","status":"publish","type":"post","link":"https:\/\/www.pigeonbrands.com\/fr\/pigeon-evolue-la-verite-au-coeur-des-marques-remarquables\/","title":{"rendered":"Pigeon \u00e9volue : la v\u00e9rit\u00e9 au coeur des marques remarquables."},"content":{"rendered":"

PIGEON s\u2019est dot\u00e9e d\u2019une nouvelle image et d\u2019un nouveau site web pour refl\u00e9ter l\u2019\u00e9volution de sa philosophie, de sa culture et de sa raison d\u2019\u00eatre des derni\u00e8res ann\u00e9es. Marquer l\u2019esprit des consommateurs d\u00e8s le premier contact est ce qui compte le plus pour PIGEON et ses nombreux clients fid\u00e8les. Et pour marquer les esprits, la v\u00e9rit\u00e9 est un carburant pour produire des id\u00e9es<\/strong>. Elle stimule la cr\u00e9ativit\u00e9 et propulse les marques et les services l\u00e0 o\u00f9 parfois nous n\u2019aurions pu l\u2019imaginer; c\u2019est lorsque tout le monde comprend votre marque qu\u2019elle devient remarquable.<\/p>\n

DES ID\u00c9ES QUI MARQUENT
\n<\/strong>Reconnue comme agence sp\u00e9cialis\u00e9e en strat\u00e9gie et design de marque,\u00a0PIGEON\u00a0a connu une bonne croissance au cours des derni\u00e8res ann\u00e9es gr\u00e2ce \u00e0 une diversification de ses services en communications et \u00e0 la r\u00e9alisation de campagnes multicanaux. La derni\u00e8re ann\u00e9e a \u00e9t\u00e9 l\u2019occasion de prendre un pas de recul afin de mieux imaginer l\u2019avenir de l\u2019agence. Le contexte a permis \u00e0 ses dirigeants de se poser plusieurs questions sur ce qui rend leur approche particuli\u00e8re et ce qui g\u00e9n\u00e8re les longues relations avec leurs clients\u00a0: les r\u00e9sultats concrets et v\u00e9ritables pour leurs marques.<\/p>\n

 <\/p>\n

RESTER VRAI
\n<\/strong>\u00ab\u00a0Notre exercice de r\u00e9flexion sur les forces de notre agence et nos actions nous ont permis de constater que la v\u00e9rit\u00e9 se trouve au c\u0153ur de tout ce que nous faisons. Elle tisse de v\u00e9ritables liens avec les consommateurs. Notre m\u00e9tier a fait en sorte que nous avons toujours su d\u00e9terminer le moment de conversion des consommateurs. La compr\u00e9hension de ce moment de conversion est notre grande expertise que nous \u00e9tendons maintenant \u00e0 l\u2019ensemble des points de contact d\u2019une marque et de sa communication\u00a0\u00bb, affirme \u00c9lyse Boulet, pr\u00e9sidente et associ\u00e9e.<\/p>\n

UN VRAI CONTACT EN TOUT POINT
\n<\/strong>Pour Olivier Chevillot, chef de la cr\u00e9ation, \u00ab\u00a0Notre mission est de cr\u00e9er de la valeur pour une marque \u00e0 chaque occasion. Nous d\u00e9veloppons des solutions cr\u00e9atives et strat\u00e9giques pour aider les marques et leurs gestionnaires \u00e0 naviguer et \u00e0 se d\u00e9marquer dans un monde en \u00e9volution, o\u00f9 le changement continuel est devenu une norme et o\u00f9 le statu quo n\u2019a plus sa place. Si une marque n\u2019a pas l\u2019audace d\u2019\u00e9voluer ou de vouloir changer les choses, elle perd toute possibilit\u00e9 d\u2019\u00eatre vraie et ainsi, d\u2019\u00eatre choisie et achet\u00e9e. Faire ressortir les caract\u00e9ristiques fondamentales des marques, ce qui les fera rayonner, c\u2019est ce qui, selon nous, cr\u00e9era une vraie conversation avec les consommateurs\u00a0\u00bb.<\/p>\n

AU-DEL\u00c0 DES TABLETTES
\n<\/strong>Notre r\u00f4le dans une industrie comme celle de la communication, du branding et du marketing n\u2019est pas seulement de faire vendre plus, mais aussi de faire en sorte que les marques soient comprises pour leurs valeurs et ce qu\u2019elles repr\u00e9sentent, et que les raisons de les acheter et de les consommer soient claires. Selon nous, les marques que les consommateurs d\u00e9cident d\u2019acheter doivent \u00eatre aim\u00e9es pour \u00eatre recommand\u00e9es et ainsi, cr\u00e9er un r\u00e9el engagement \u00e0 travers les diff\u00e9rentes plateformes de communications, en particulier les plateformes num\u00e9riques. Et il n\u2019y a pas de meilleur indicateur de performance que celui-l\u00e0.<\/p>\n

POUSSER DANS LE BON SENS<\/strong>
\nDans les derni\u00e8res ann\u00e9es, notre agence a proc\u00e9d\u00e9 \u00e0 une diversification de ses services, sans perdre de vue notre force premi\u00e8re et le c\u0153ur de notre histoire, la strat\u00e9gie de marque et le design d\u2019emballage des marques de biens de consommation. \u00ab\u00a0Notre fa\u00e7on de faire a \u00e9volu\u00e9 pour toujours demeurer au-devant. Nos clients ont souvent soulign\u00e9 le fait que la compr\u00e9hension des enjeux et des occasions repr\u00e9sente la force de PIGEON. \u00c7a fait partie de notre quotidien, donc nous avons constamment adapt\u00e9 nos outils et nos m\u00e9thodes pour nous assurer qu\u2019ils sont pertinents et concrets pour toutes les marques, tous types de produits et de services. Les d\u00e9fis et la qu\u00eate de la v\u00e9rit\u00e9 sont toujours au centre des projets de revitalisation ou de cr\u00e9ation de marques que nous entreprenons\u00a0\u00bb, explique St\u00e9phane Crevier, vice-pr\u00e9sident, strat\u00e9gie de marque et croissance.<\/p>\n

\u00a0<\/strong><\/p>\n

Aujourd\u2019hui, PIGEON accompagne ses clients provinciaux, nationaux ou internationaux dans une multitude de services\u00a0: strat\u00e9gie de marque et innovation, cr\u00e9ation de marques, design de marque, revitalisation de marque, communication de marque, contenu de marque et \u00e9cosyst\u00e8me num\u00e9rique, expression de marque au d\u00e9tail.<\/em><\/p>\n

AUDACE ET IND\u00c9PENDANCE DEPUIS 1977<\/strong><\/p>\n

PIGEON est une agence ind\u00e9pendante enti\u00e8rement int\u00e9gr\u00e9e. Au cours des 40\u00a0derni\u00e8res ann\u00e9es, elle a jou\u00e9 un r\u00f4le d\u00e9terminant en aidant ses nombreux clients \u00e0 cr\u00e9er certaines des marques les plus embl\u00e9matiques du Canada et dans le monde. Son ind\u00e9pendance lui permet de rester agile et toujours \u00e0 l\u2019aff\u00fbt. L\u2019\u00e9nergie de ses \u00e9quipes et sa culture d\u2019entreprise, ax\u00e9e sur l\u2019esprit entrepreneurial, en font foi. PIGEON c\u2019est aujourd\u2019hui plus de 80\u00a0professionnels passionn\u00e9s, d\u00e9termin\u00e9s et cr\u00e9atifs, r\u00e9partis dans trois bureaux \u00e0 Montr\u00e9al, Toronto et Mexico.<\/p>\n","protected":false},"excerpt":{"rendered":"

PIGEON s\u2019est dot\u00e9e d\u2019une nouvelle image et d\u2019un nouveau site web pour refl\u00e9ter l\u2019\u00e9volution de sa philosophie, de sa culture …<\/p>\n","protected":false},"author":3,"featured_media":1518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"acf":[],"aioseo_notices":[],"yoast_head":"\nPigeon \u00e9volue : la v\u00e9rit\u00e9 au coeur des marques remarquables. - Pigeon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pigeonbrands.com\/fr\/pigeon-evolue-la-verite-au-coeur-des-marques-remarquables\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pigeon \u00e9volue : la v\u00e9rit\u00e9 au coeur des marques remarquables. - 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