La g\u00e9n\u00e9ration X : la force tranquille du march\u00e9 canadien<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n Pendant des ann\u00e9es, la g\u00e9n\u00e9ration X a \u00e9t\u00e9 en marge des discussions marketing. Souvent per\u00e7ue comme tr\u00e8s ind\u00e9pendante, voire indiff\u00e9rente, elle est fr\u00e9quemment sous-estim\u00e9e.<\/span>\u00a0<\/span><\/p>\n Pourtant, l\u2019\u00e9tude que nous avons men\u00e9e avec\u00a0Callosum\u00a0r\u00e9v\u00e8le une r\u00e9alit\u00e9 plus nuanc\u00e9e : la g\u00e9n\u00e9ration X\u00a0<\/span>poss\u00e8de un pouvoir d\u2019achat in\u00e9gal\u00e9<\/span><\/b>,\u00a0fait preuve d\u2019une grande fid\u00e9lit\u00e9 envers les marques et s\u2019appuie\u00a0sur des\u00a0valeurs personnelles\u00a0profondes\u00a0pour prendre ses d\u00e9cisions.<\/span>\u00a0<\/span><\/p>\n Dans l\u2019article publi\u00e9 dans le Report on Marketing (ICA) du\u00a0<\/span>Globe and Mail<\/span><\/i>, Maryse Sauv\u00e9, vice-pr\u00e9sidente, Strat\u00e9gie de marque et\u00a0communication chez PIGEON, explique pourquoi les marques doivent porter attention \u00e0 cette g\u00e9n\u00e9ration influente et comment elles peuvent cr\u00e9er des liens authentiques avec elle.<\/span>\u00a0<\/span><\/p>\n Lire l\u2019article complet\u00a0(en anglais)\u00a0pour y d\u00e9couvrir notre analyse<\/span><\/b>\u00a0\u2192\u00a0<\/span> Le pouvoir insoup\u00e7onn\u00e9 de la g\u00e9n\u00e9ration X enfin r\u00e9v\u00e9l\u00e9 La g\u00e9n\u00e9ration X : la force tranquille du march\u00e9 canadien\u00a0\u00a0 Pendant …<\/p>\n","protected":false},"author":3,"featured_media":8424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-8425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\nhttps:\/\/globemediagroup.ca\/the-pragmatic-power-of-canadas-forgotten-generation\/<\/span><\/a>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"