{"id":8549,"date":"2026-03-04T09:12:56","date_gmt":"2026-03-04T14:12:56","guid":{"rendered":"https:\/\/www.pigeonbrands.com\/?p=8549"},"modified":"2026-05-11T10:07:25","modified_gmt":"2026-05-11T14:07:25","slug":"haiku-invite-les-canadiens-a-jouer-avec-les-saveurs","status":"publish","type":"post","link":"https:\/\/www.pigeonbrands.com\/fr\/haiku-invite-les-canadiens-a-jouer-avec-les-saveurs\/","title":{"rendered":"Haiku Transforme la Cuisine en Terrain de Jeu"},"content":{"rendered":"<p><span data-contrast=\"auto\">Nous sommes fiers de partager que PIGEON a accompagn\u00e9 Haiku dans une transformation compl\u00e8te de\u00a0<\/span><span data-contrast=\"auto\">sa<\/span><span data-contrast=\"auto\">\u00a0marque, incluant une nouvelle identit\u00e9 visuelle, une plateforme d\u2019emballage repens\u00e9e et une campagne pancanadienne.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559739&quot;:100}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Plut\u00f4t que de s\u2019appuyer sur les codes traditionnels, Haiku a choisi une vision plus\u00a0<\/span><span data-contrast=\"auto\">actuelle<\/span><span data-contrast=\"auto\">\u00a0: la cuisine comme terrain de jeu. Avec\u00a0des actifs de marque distinctifs\u00a0mis de l\u2019avant sur les emballages\u00a0et \u00e0 travers tous les\u00a0<\/span><span data-contrast=\"auto\">\u00e9l\u00e9ments<\/span><span data-contrast=\"auto\">\u00a0de la campagne, la nouvelle\u00a0plateforme\u00a0apporte\u00a0coh\u00e9rence et\u00a0\u00e9nergie \u00e0 plus de 34 produits\u00a0<\/span><span data-contrast=\"auto\">:<\/span><span data-contrast=\"auto\">\u00a0des nouilles\u00a0aux\u00a0ramen, en passant par les\u00a0soupes et\u00a0<\/span><span data-contrast=\"auto\">les\u00a0autres<\/span><span data-contrast=\"auto\">\u00a0essentiels du garde-manger. L\u2019objectif \u00e9tait de rendre les\u00a0<\/span><span data-contrast=\"auto\">recettes<\/span><span data-contrast=\"auto\">\u00a0d\u2019inspiration asiatique plus accessibles, plus\u00a0<\/span><span data-contrast=\"auto\">conviviales<\/span><span data-contrast=\"auto\">\u00a0et plus pr\u00e9sentes dans le quotidien des foyers canadiens.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559739&quot;:100}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cette transformation\u00a0i<\/span><span data-contrast=\"auto\">ncarne<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">une de nos convictions<\/span><span data-contrast=\"auto\">\u00a0:\u00a0que les grandes marques\u00a0peuvent\u00a0<\/span><span data-contrast=\"auto\">innover\u00a0<\/span><span data-contrast=\"auto\">et inspirer l\u2019action. Avec Haiku, cela signifiait aider les Canadiens \u00e0 se sentir plus confiants d\u2019essayer quelque chose de nouveau \u00e0 table.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559739&quot;:100}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud83d\udc49<\/span><span data-contrast=\"auto\">\u00a0Consulte<\/span><span data-contrast=\"auto\">z<\/span><span data-contrast=\"auto\">\u00a0les\u00a0articles\u00a0complets\u00a0ici :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559739&quot;:100}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Grenier (FR):\u00a0<\/span><a href=\"https:\/\/www.grenier.qc.ca\/actualites\/54413\/faites-un-bon-coup-avec-haiku\"><span data-contrast=\"none\">https:\/\/www.grenier.qc.ca\/actualites\/54413\/faites-un-bon-coup-avec-haiku<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559739&quot;:100}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous sommes fiers de partager que PIGEON a accompagn\u00e9 Haiku dans une transformation compl\u00e8te de\u00a0sa\u00a0marque, incluant une nouvelle identit\u00e9 visuelle, &hellip;<\/p>\n","protected":false},"author":3,"featured_media":8550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-8549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Nous sommes fiers de partager que PIGEON a accompagn\u00e9 Haiku dans une transformation compl\u00e8te de sa marque, incluant une nouvelle identit\u00e9 visuelle, une plateforme d\u2019emballage repens\u00e9e et une campagne pancanadienne. 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