{"id":8557,"date":"2026-03-06T09:20:48","date_gmt":"2026-03-06T14:20:48","guid":{"rendered":"https:\/\/www.pigeonbrands.com\/?p=8557"},"modified":"2026-05-04T09:21:39","modified_gmt":"2026-05-04T13:21:39","slug":"pigeon-et-metro-montent-sur-scene-au-pac-global-summit","status":"publish","type":"post","link":"https:\/\/www.pigeonbrands.com\/fr\/pigeon-et-metro-montent-sur-scene-au-pac-global-summit\/","title":{"rendered":"PIGEON et Metro montent sur sc\u00e8ne au PAC Global Summit"},"content":{"rendered":"<p><span data-contrast=\"auto\">Nous sommes fiers de partager que PIGEON a \u00e9t\u00e9 invit\u00e9e \u00e0 prendre la parole aux c\u00f4t\u00e9s de son partenaire\u00a0de commerce de d\u00e9tail\u00a0Metro Inc. lors du PAC Global Awards &amp; Futures Edge\u00a0Summit\u00a02026, tout en recevant 12 prix internationaux soulignant l\u2019excellence en design d\u2019emballage et en performance de marque.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559739&quot;:100}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Durant le sommet, Armelle Dubourg, vice-pr\u00e9sidente Service-conseil et lead d\u2019affaires chez PIGEON, a rejoint Anick Chartrand, directrice design, emballage et\u00a0gestion\u00a0des marques priv\u00e9es chez Metro, pour pr\u00e9senter comment une r\u00e9flexion strat\u00e9gique de marque peut faire \u00e9voluer les marques priv\u00e9es d\u2019alternatives ax\u00e9es sur\u00a0le prix\u00a0\u00e0 des marques v\u00e9ritablement pr\u00e9f\u00e9r\u00e9es des consommateurs. Leur pr\u00e9sentation a mis en lumi\u00e8re comment une strat\u00e9gie forte et une ex\u00e9cution rigoureuse permettent de cr\u00e9er des syst\u00e8mes d\u2019emballage performants \u00e0 grande \u00e9chelle.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559739&quot;:100}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cette reconnaissance confirme l\u2019impact de l\u2019emballage comme v\u00e9ritable moteur de croissance. Lorsque strat\u00e9gie et design travaillent ensemble, les marques gagnent en pr\u00e9sence en\u00a0tablette, en connexion avec les consommateurs et en valeur durable.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559739&quot;:100}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud83d\udc49<\/span><span data-contrast=\"auto\">\u00a0Consulter\u00a0les articles complets\u00a0ici :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559739&quot;:100}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Grenier (FR):\u00a0<\/span><a href=\"https:\/\/www.grenier.qc.ca\/actualites\/54494\/pigeon-et-metro-montent-sur-scene-au-pac-global-summit\"><span data-contrast=\"none\">https:\/\/www.grenier.qc.ca\/actualites\/54494\/pigeon-et-metro-montent-sur-scene-au-pac-global-summit<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous sommes fiers de partager que PIGEON a \u00e9t\u00e9 invit\u00e9e \u00e0 prendre la parole aux c\u00f4t\u00e9s de son partenaire\u00a0de commerce &hellip;<\/p>\n","protected":false},"author":3,"featured_media":8556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-8557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - 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