{"id":8772,"date":"2026-10-21T16:59:41","date_gmt":"2026-10-21T20:59:41","guid":{"rendered":"https:\/\/www.pigeonbrands.com\/?p=8772"},"modified":"2026-10-21T16:59:41","modified_gmt":"2026-10-21T20:59:41","slug":"on-peut-imiter-un-produit-mais-peut-on-vraiment-imiter-une-marque","status":"publish","type":"post","link":"https:\/\/www.pigeonbrands.com\/fr\/on-peut-imiter-un-produit-mais-peut-on-vraiment-imiter-une-marque\/","title":{"rendered":"On peut imiter un produit. Mais peut-on vraiment imiter une marque?"},"content":{"rendered":"<p><span data-contrast=\"auto\">Les<\/span><i><span data-contrast=\"auto\"> dupes<\/span><\/i><span data-contrast=\"auto\"> beaut\u00e9 sont en plein essor. <\/span><span data-contrast=\"auto\">Mais leur popularit\u00e9 soul\u00e8ve une question beaucoup plus int\u00e9ressante pour les marques : <\/span><b><span data-contrast=\"auto\">qu\u2019est-ce qui justifie encore, aux yeux des consommateurs, de payer plus cher?<\/span><\/b><b><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dans un nouvel article de Little Black Book, notre directrice de la strat\u00e9gie, Brandi Zebrak, partage son point de vue aux c\u00f4t\u00e9s d\u2019autres experts sur la mont\u00e9e des <\/span><i><span data-contrast=\"auto\">dupes<\/span><\/i><span data-contrast=\"auto\"> beaut\u00e9 et ce qu\u2019elle r\u00e9v\u00e8le de notre rapport \u00e0 la valeur et aux marques.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Comme le r\u00e9sume Brandi :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">\u00ab \u00c0 long terme, les marques qui perdurent sont celles qui cessent de se comparer aux autres et commencent \u00e0 proposer une v\u00e9ritable vision du monde. \u00bb<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Une r\u00e9flexion particuli\u00e8rement pertinente sur la valeur, l\u2019originalit\u00e9, le luxe et, surtout, sur ce qui rend une marque difficile \u00e0 reproduire.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/lbbonline.com\/news\/beauty-fragrance-dupes-mcobeauty-brand-experts\"><span data-contrast=\"none\">Lire l\u2019article<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les dupes beaut\u00e9 sont en plein essor. Mais leur popularit\u00e9 soul\u00e8ve une question beaucoup plus int\u00e9ressante pour les marques : &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-8772","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Les dupes beaut\u00e9 sont en plein essor. Mais leur popularit\u00e9 soul\u00e8ve une question beaucoup plus int\u00e9ressante pour les marques : qu\u2019est-ce qui justifie encore, aux yeux des consommateurs, de payer plus cher? 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