Escape Coffee Roasters is a specialty coffee brand. Born from the desire to create a different, high-quality product, but also to anchor the way of doing things while keeping at heart human values, sustainability, and responsibility. A brand about simplicity, good times but also good energy. Escape had a meaningful name, inspiring brand values, and great products. The brand, which featured coffee beans, was also expanding its offering to attack the ready-to-drink market. The real challenge was to penetrate the retail ecosystem and establish the brand as the true leader in its category.
Create a brand ecosystem that will communicate Escape Coffee Roasters, focus on the gained equity and build a destination through imagery. The unstructured composition and the illustrations immerse the consumers in the brand universe. The product navigation is facilitated thanks to strong colour accents that are associated with the different ready-to-drink coffee flavours, also offered in beans.
Over 50 new distribution points in just one month.