We explored several creative territories. From the traditional craft of liquor to illustrations and iconography that blended both the beer and whisky categories, we leveraged the hop emblem and a coaster, and the old world craft of whisky to design something completely new and playful. Instead of using a transparent bottle, which is common in the whisky world, we used a dark brown bottle to reflect the beer world with authenticity and old world craftsmanship. Wiser’s Hopped breaks cues from the rest of the Wiser’s brand with its design to make a bold entrance as the star of a new category.