A Year of Fresh Thinking for Metro
With Pigeon’s support, Metro launched a series of initiatives to reinforce its position as Quebec’s trusted grocer, both in-store and in the community. From naming new programs to refreshing existing ones, delivering seasonal campaigns, local activations and promotional initiatives, the challenge was clear: create brand consistency across every touchpoint while meeting a core consumer expectation, freshness, the #1 driver of grocery quality.
We turned that promise into a guiding thread. From in-store experience to community engagement, every activation became an opportunity to prove one thing: at Metro, freshness is non-negotiable. As an extension of their team, we delivered on this ambition through an integrated strategy aligned with real-world operations.
Throughout the year, we rolled out a range of cohesive and adaptable solutions, making freshness a true brand code, expressed through vibrant visuals and messaging. Every touchpoint was designed to make freshness tangible and measurable. This ongoing work continues to build trust in the Metro brand by aligning with what truly matters to today’s grocery shoppers.
By acting as both strategic and creative partner, we’ve helped Metro strengthen its brand platform, boost awareness, and claim freshness as its central promise. All with one goal in mind: creating real impact, both on the shelf and in the hearts of consumers.
