While the target audience was searching for authenticity, all the other brands seemed fixated on the generic attributes of yogurt: white, pure, functional, and in packaging terms, completely vanilla. This became our opportunity to link Oikos with its Greek origins. Using the blue of the Aegean Sea and the Santorini skyline, we created a bold presence on the shelf. The design married the codes associated with a Mediterranean lifestyle with a modern flair, communicating freshness and appetite appeal in a new way. The approach allowed us to create a smart, innovative and bold new packaging for Oikos.