On Monday, February 13th, at IKEA Etobicoke, approximately 60 students from Humber College’s Faculty of Media & Creative Arts advertising programmes were briefed on a creative competition to pitch campaign concepts that will inspire consumers to shop in person at IKEA. Professors Michael Rosen and Mary Secord assessed the first round of presentations developing a shortlist of projects that students pitched to Pigeon and IKEA on Thursday, March 23.
https://www.lbbonline.com/news/pigeon-and-ikea-collaborate-with-humber-colleges-advertising-moguls-of-the-future