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Pigeon and IKEA Collaborate with Humber College’s Advertising Moguls of the Future

On Monday, February 13th, at IKEA Etobicoke, approximately 60 students from Humber College’s Faculty of Media & Creative Arts advertising programmes were briefed on a creative competition to pitch campaign concepts that will inspire consumers to shop in person at IKEA. Professors Michael Rosen and Mary Secord assessed the first round of presentations developing a shortlist of projects that students pitched to Pigeon and IKEA on Thursday, March 23.

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