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Pigeon Redesigns Iconic Hershey Chocolate Brand for the Holiday Season

Pigeon revitalizes Hershey’s Pot of Gold identity and packaging to encourage trial and promote gifting occasions amongst a growing, younger audience for a unified brand across North America. See the project feature in Canadian Grocer for more on Pigeon’s approach to this project.

https://canadiangrocer.com/pot-gold-unveils-new-look-key-sales-period

Other articles

Stéphane Crevier Shares Expertise with Strategy Magazine on the Impending Front of Pack Legislation

Our very own VP of Strategy & Growth, Stephane Crevier, has been featured in Strategy magazine, sharing invaluable insights on …

Supporting Women in Need for Pigeon’s 3rd Annual Women’s Shelter Charity Initiative

This International Women’s Day, Pigeon marks our third year creating and delivering 100 care packages filled with essentials generously donated by …

Pigeon’s Elyse Boulet & Olivier Chevillot Weigh in on Grenier’s Feature on Trendsetting on the Global Brand Stage

See more of Elyse & Olivier’s insights shedding light on the evolving landscape of branding, emphasizing the importance of authenticity …