Select a
project type
Play View
Linkedin
profile

Pigeon Redesigns Iconic Hershey Chocolate Brand for the Holiday Season

Pigeon revitalizes Hershey’s Pot of Gold identity and packaging to encourage trial and promote gifting occasions amongst a growing, younger audience for a unified brand across North America. See the project feature in Canadian Grocer for more on Pigeon’s approach to this project.

https://canadiangrocer.com/pot-gold-unveils-new-look-key-sales-period

Other articles

Celebrating Thomas Pigeon’s 46 Years of Brand Building Excellence

For 46 remarkable years, Thomas Pigeon has been at the helm of Pigeon, one of Canada’s most esteemed brand building …

Capturing Moments: Behind the Scenes  

In the heart of Toronto, amidst the vibrant energy of collaboration, our management team got together for a photoshoot that …

Pigeon Announces Exciting Leadership Transition: This is Elyse Boulet’s Moment of Truth.

Read our latest press release to learn about the leadership transition at Pigeon as Elyse Boulet takes ownership with backing …