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Pigeon Redesigns Iconic Hershey Chocolate Brand for the Holiday Season

Pigeon revitalizes Hershey’s Pot of Gold identity and packaging to encourage trial and promote gifting occasions amongst a growing, younger audience for a unified brand across North America. See the project feature in Canadian Grocer for more on Pigeon’s approach to this project.

https://canadiangrocer.com/pot-gold-unveils-new-look-key-sales-period

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Pigeon Featured on the Cover of PrintAction Magazine

We’re proud to share that Olivier Chevillot, Executive Creative Director, and Philippe Morin, Vice President, Production, were interviewed for the cover story of PrintAction’s January/February 2026 issue.  The article explores a topic central to …

- 1 minute read

Exclusive PIGEON x CALLOSUM Research

Revealing the Unsuspected Power of Gen X Generation X: The overlooked powerhouse of Canadian consumers For years, Generation X has operated …

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What We Do Matters: Nearly 50 Brands Unite for a Unique Collective Stunt to Support the Local Economy

In response to today’s socio-economic challenges, PIGEON is spearheading a bold new initiative: a large-scale collective stunt bringing together nearly 50 brands …

- 3 minute read