The truth is
it really is.
If the strategy doesn’t stick, it’s not true. We make sure it does.
Our clients are our partners. And together, we uncover what makes your brand distinct — worthy of consumer attention. We align the brand’s function with consumer needs to create desirability, memorability, and ultimately a brand that fits seamlessly into their lives.
We do it by never standing still, staying on top of global shifts. That way, we and our clients, are always one step ahead. Of course, getting to the truth isn’t always easy. It’s not always that obvious. But when you find it, people buy, love and recommend your brand. And there is no truer KPI than that.
Truth is like rocket fuel. It ignites creativity and will take your brand or service to places you never even imagined.
Where some see the box as a limitation, we see it as the launch pad for entire the brand experience. And there is no truer proof of concept than in store. On the shelf or online, amongst thousands of other brands. We make powerful brand stories come to by determining shared values that spark interest, drive trial and build loyalty.
Our award-winning creativity is focussed on creating ROI. We work tirelessly. We reflect. We question. We repeat until done. All this to ensure that every idea presented is scalable — giving depth, scope strength and stature to the brand. Relevance and authenticity must exist in all contexts. And we ensure it by employing a combination of insights, strategy, creativity and design. The outcome? We go far beyond campaigns to build brands that last.
Strategically Sound, Audacious and Inspiring Creative.
Top down or bottom-up, making brands come true is about making sure each brand we create lives up to its promise. And we hold ourselves accountable for the brand’s ability to communicate its truth at every point of contact.
For us, it’s about taking each brand, fortifying their defining features, the characteristics that make them shine — and highlighting them in a way that goes far beyond standing out, to creating an ongoing conversation with the consumer.
We are a full service, independently-owned agency. And for the past 40 years we’ve played an instrumental role in helping our clients craft some of Canada’s, and the world’s, most iconic brands. Our independence keeps us agile and on our toes. As a real people place with the reach of a multicultural agency, and working in 3 languages, the company culture at Pigeon runs deep and is reflected daily in our energetic and entrepreneurial spirit.