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The Truth of Redefining Rituals

As inherently social conventions, rituals are defined as a series of actions performed according to a prescribed order. Historically, we’ve …

In the Absence of Truth, What Prevails?

At Pigeon, we navigate an ever-changing world for ourselves and our clients by using truth as our compass. The truth …

Pigeon and its Clients win big at the 2021 Canadian PAC Awards.

We are very proud of our team and our amazing client partners for the massive win at the 2021 PAC …

Pigeon Thinks Outside the Box

PIGEON continues to evolve with a refreshed brand and website to reflect its philosophy, culture, and raison d’être. PIGEON has …

Brand Transparency: a Driver of Trust for Consumers.

Last January, as part of the DUX conference day, we demonstrated the importance of brand transparency. With the pandemic, transparency …

Creating Diversity in Brand Design

For us at Pigeon, diversity goes beyond inclusion for one race or gender – it’s about true inclusion for all. …

The Future of Food

The pandemic has swung the pendulum back to familiar food territory, with a focus on being better – in all …

Mushroom Boom

Mushrooms are having a moment. From food to fashion, sustainable materials, and to medicine, this miracle organism has never been …