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Client Candids: IKEA and its Commitment to a Greener Business

We are excited to share our latest series discussing trending topics with our incredible clients at Pigeon. With the timeliness …

The Power of Humour in Marketing

The truth is, after a few back-to-back years of pandemic life, we could all use a little laugh. “In a …

Happy International Women’s Day!

The power of women is undeniable. Today is about celebrating women, raising awareness against bias, and taking action to support …

2022 Creative Truths Forecast

All behaviour is rooted in emotion. The truth of what we feel, is what drives what we think and do. …

Pigeon Launches Nutrinor’s Completely Transparent Traceability Campaign

After a successful rebrand of Nutrinor’s Nordic Milks, Nutrinor continues communicating its brand truth about sustainable agriculture with its traceability …

Pigeon Wins Big at PAC Global

We are thrilled to share that our package design for Ungava Gin, Wise by Nature Smoothies, and Distillerie 3 Lacs …

Pigeon Makes 3rd Annual Women’s Business List in Premieres en Affaires

Pigeon is thrilled to share that we have made Premieres en Affaires list for top 110 women-led businesses in Quebec …

Amigos > Egos : Why Women Leaders Do It Better

When discussing which countries handled the first wave of the coronavirus pandemic exceptionally well, we often hear reference to New …

Pigeon Redesigns Iconic Hershey Chocolate Brand for the Holiday Season

Pigeon revitalizes Hershey’s Pot of Gold identity and packaging to encourage trial and promote gifting occasions amongst a growing, younger …

Pigeon Sends Laughs to Wrap 2021

For the holidays the Pigeon team decided to step outside of the traditional-holiday-emailer box to bring clients, partners, friends, and …

2021 Highlight Reel: Inspirational Moments

2021 was another ‘interesting’ year for everyone. From day one, we have been immersed in the pandemic, continuing to having …

The 12 Truths of 2021 Holiday Shopping

This holiday season truth and trust is at the top of Canadians’ shopping lists. They will be heading back to …

Pigeon’s Partner The Green Organic Dutchman Named High Times Magazine’s Top Brand of 2021

We’re thrilled that our client The Green Organic Dutchman has been named High Times Magazine’s Top Brand of 2021. It …

Pigeon Collaborates with Minimal on The Great Gentleman Website That Steals The Show

The Great Gentleman is an adventurous brand with a website rooted in the experience of “the pleasure of losing yourself” …

IKEA Canada Expands Its “Green Friday” Project With Integrated Marketing Campaign Led by Pigeon

IKEA Canada has launched a new integrated brand campaign executed by Pigeon to support its Black Green Friday offers promoting …

Pigeon and Minimal Partner to Bring Flavour to The Great Gentleman’s New Website

Pigeon collaborated with Minimal combining respective brand design and web design expertise on the new website for The Great Gentleman, …

Green is the New Black

Consumers of today are expecting and demanding brands to actively lead the facilitation of change. They are investing their loyalty …

Pigeon Redesigns Retail Offerings for Iconic Quebec Restaurant St-Hubert

We recently helped our long-standing client, St-Hubert, on the redesign of its brand identity and retail packaging. Grenier featured the …

Pigeon Redesigns Identity System for Dux

Our team redesigned an identity system for DUX to help better communicate its brand persona of being a responsible, dynamic, …

Pigeon’s Stéphane Crevier Is Food Personality of September

Our Vice President of Strategy, Stéphane Crevier, is appointed L’actualité alimentaire Food Personality of September. Learn more about our “living …

Pigeon Designs Vibrant Summer Launch Campaign for Distillerie 3 Lacs

Pigeon created vibrant advertising campaigns for la Distillerie 3 Lacs exciting summer launches – Lime Basil Gin, Quebec’s first ever …

Pigeon Redesigns Ricardo’s Food Retail Offering

Ricardo is a beloved brand. To better reflect the brand’s personality and have a better impact of packaging in the …

Pigeon Partners with Ungava CBC Sponsorship for 2021 Tokyo Olympics

Pigeon’s uniquely Canadian campaign for Ungava gin launches during the 2020 Tokyo Olympics. Check out the article featured in The …

The Truth of Redefining Rituals

As inherently social conventions, rituals are defined as a series of actions performed according to a prescribed order. Historically, we’ve …

In the Absence of Truth, What Prevails?

At Pigeon, we navigate an ever-changing world for ourselves and our clients by using truth as our compass. The truth …

Pigeon and its Clients win big at the 2021 Canadian PAC Awards.

We are very proud of our team and our amazing client partners for the massive win at the 2021 PAC …

Pigeon Thinks Outside the Box

PIGEON continues to evolve with a refreshed brand and website to reflect its philosophy, culture, and raison d’être. PIGEON has …

Brand Transparency: a Driver of Trust for Consumers.

Last January, as part of the DUX conference day, we demonstrated the importance of brand transparency. With the pandemic, transparency …

Creating Diversity in Brand Design

For us at Pigeon, diversity goes beyond inclusion for one race or gender – it’s about true inclusion for all. …

The Future of Food

The pandemic has swung the pendulum back to familiar food territory, with a focus on being better – in all …

Mushroom Boom

Mushrooms are having a moment. From food to fashion, sustainable materials, and to medicine, this miracle organism has never been …