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IKEA Canada Expands Its “Green Friday” Project With Integrated Marketing Campaign Led by Pigeon

IKEA Canada has launched a new integrated brand campaign executed by Pigeon to support its Black Green Friday offers promoting its Sell-Back & Buy-Back programs in market November 1 – 29. Visit Strategy for more on this exciting national campaign.

https://strategyonline.ca/2021/11/03/ikea-canada-expands-its-green-friday-project/

Other articles

Pigeon Featured on the Cover of PrintAction Magazine

We’re proud to share that Olivier Chevillot, Executive Creative Director, and Philippe Morin, Vice President, Production, were interviewed for the cover story of PrintAction’s January/February 2026 issue.  The article explores a topic central to …

- 1 minute read

Exclusive PIGEON x CALLOSUM Research

Revealing the Unsuspected Power of Gen X Generation X: The overlooked powerhouse of Canadian consumers For years, Generation X has operated …

- 1 minute read

What We Do Matters: Nearly 50 Brands Unite for a Unique Collective Stunt to Support the Local Economy

In response to today’s socio-economic challenges, PIGEON is spearheading a bold new initiative: a large-scale collective stunt bringing together nearly 50 brands …

- 3 minute read