We’re proud to share that Olivier Chevillot, Executive Creative Director , and Philippe Morin, Vice President, Production, were interviewed for the cover story of PrintAction’s January/February 2026 issue.
The article explores a topic central to modern CPG success: the relationship between design intent and print execution. Through their discussion, Olivier and Philippe explain why great packaging doesn’t happen in silos — it happens through tight collaboration between brand strategists, designers, production artists and printers. From feasibility and materials to colour accuracy and production realities, the piece highlights how early alignment across disciplines transforms creative ideas into shelf-ready products that perform in market.
Their perspective reinforces a belief we hold strongly at Pigeon: packaging excellence lives at the intersection of creativity and execution expertise.
👉 Read the full cover story here on page 12:
https://issuu.com/annexbusinessmedia/docs/pa_-_january_february_2026