O Sole Mio Brings Sunshine to Your Plate with a Fresh New Identity 

We’re proud to share that PIGEON partnered with O Sole Mio to create a new brand ecosystem and fully redesigned packaging platform for the beloved pasta brand. 

Inspired by the light, warmth, and generosity of Southern Italy, the transformation gives O Sole Mio a stronger and more distinctive presence in the highly codified ready-to-eat category. Built around the “sun of Naples” as the creative thread, the new identity introduces a signature Neapolitan blue, expressive illustrations, appetizing photography, and a simplified colour-based navigation system across more than 80 products spanning sauces, fresh pasta, frozen entrées, and meal kits. 

This refresh shows how strong packaging can do more than stand out on shelf. It can tell a story, create emotion, and invite people to gather and share. 

👉 Read the full articles here: 

LBBOnline: https://lbbonline.com/news/O-Sole-Mio-Brings-Sunshine-to-Your-Plate-for-Brand-Refresh