Beauty dupes are booming, but their rise raises a much bigger brand question: what exactly are consumers paying a premium for? 

In a new Little Black Book article, our Director of Strategy, Brandi Zebrak, joins a group of brand experts examining the rise of beauty dupes and what it says about the changing relationship between consumers, value and brands.  

Her take: 

“Over time, the brands that endure are the ones that stop selling comparisons and start selling a worldview.”  

A great read on value, originality, luxury and the things that make a brand genuinely difficult to replicate.  

Read the article: https://lbbonline.com/news/beauty-fragrance-dupes-mcobeauty-brand-experts 

#BrandStrategy #Branding #Beauty #ConsumerCulture #PigeonBrands