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We Put AI to the Test

A flurry of opinions and concerns have been raised in the advertising and marketing world on both client and agency-side about AI and its implications on creative.

We decided to test our POV by conducting a pilot project leveraging AI tools to communicate our client Distillerie 3 Lac’s brand promise of creative spirits. Checkout our video summarizing our experience with AI and our views on its practicality for brand creative.

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