We’re proud to share that PIGEON has been selected by Danone Canada to lead shopper marketing strategy across its full brand portfolio nationwide. 

This new mandate marks an exciting expansion of our long-standing partnership with Danone, built on more than 25 years of collaboration. Chosen following a rigorous review process, PIGEON was recognized for our fully integrated retail approach, creativity rooted in the shopper journey, and deep understanding of Danone’s brands. We’ll be helping drive stronger alignment and a more cohesive brand experience at retail across the country. 

From strategic retail activation to standout in-store experiences, this mandate reflects our belief that great brand growth happens where creativity and commerce meet. We’re excited to continue creating meaningful shopper engagement and delivering impactful conversion at shelf for one of Canada’s leading portfolios. 

👉 Read the full articles here: 

Strategy Magazine: https://strategyonline.ca/2026/03/18/agency-wins-pigeon-bicom-1milk2sugars/ 

LBBOnline: https://lbbonline.com/news/Danone-Canada-PIGEON-Shopper-Marketing-Strategy  

Grenier (FR): https://www.grenier.qc.ca/actualites/54648/danone-canada-choisit-pigeon