We’re proud to share that PIGEON was invited to speak alongside retail partner Metro Inc. at the PAC Global Awards & Futures Edge Summit 2026, while also receiving 12 international awards recognizing excellence in packaging design and brand performance. 

During the Summit, Armelle Dubourg, VP Client Services and Business Lead at PIGEON, joined Anick Chartrand, Design, Packaging and Brand Director of Private Labels at Metro, to present how strategic brand thinking can elevate private labels from value alternatives to preferred consumer brands. Their session highlighted how strong brand strategy and disciplined execution can create packaging systems that perform across large retail ecosystems. 

This recognition reinforces the impact of packaging as a true growth driver. When strategy and design work together, brands create stronger shelf presence, deeper consumer connection, and lasting business value. 

👉 Read the full articles here: 

LBBOnline: https://lbbonline.com/news/PIGEON-and-Metro-Take-the-Stage-at-PAC-Global-Summit