We’re proud to share that PIGEON partnered with Haiku on a complete brand transformation, including a new visual identity, redesigned packaging platform, and a pan-Canadian campaign. 

Rather than relying on traditional codes, Haiku embraced a more contemporary vision: the kitchen as a playground. With strong distinctive brand assets featured on the packaging and on all touchpoints of the campaign, the new brand platform brings greater cohesion and energy to more than 34 products, from noodles and ramen to soups and other pantry staples. The goal was to make Asian-inspired flavours feel more accessible, playful, and part of everyday cooking in Canadian homes. 

This transformation reflects our belief that great brands remove barriers and inspire action. With Haiku, that meant helping Canadians feel more confident trying something new at the dinner table. 

👉 Read the full articles here: 

LBBOnline:
https://lbbonline.com/news/Haiku-Transforms-the-Kitchen-into-a-Playground-with-Vibrant-Rebrand