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IKEA Canada Expands Its “Green Friday” Project With Integrated Marketing Campaign Led by Pigeon

IKEA Canada has launched a new integrated brand campaign executed by Pigeon to support its Black Green Friday offers promoting its Sell-Back & Buy-Back programs in market November 1 – 29. Visit Strategy for more on this exciting national campaign.

https://strategyonline.ca/2021/11/03/ikea-canada-expands-its-green-friday-project/

Other articles

Pigeon Featured on the Cover of PrintAction Magazine

We’re proud to share that Olivier Chevillot, Executive Creative Director , and Philippe Morin, Vice President, Production, were interviewed for the cover story of PrintAction’s January/February 2026 issue.  The article explores a topic central to modern CPG success: the …

- 1 minute read

Exclusive PIGEON x CALLOSUM Research

Revealing the Unsuspected Power of Gen X Generation X: The overlooked powerhouse of Canadian consumers For years, Generation X has operated …

- 1 minute read

What We Do Matters: Nearly 50 Brands Unite for a Unique Collective Stunt to Support the Local Economy

In response to today’s socio-economic challenges, PIGEON is spearheading a bold new initiative: a large-scale collective stunt bringing together nearly 50 brands …

- 3 minute read