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Metro Selects PIGEON to Elevate the Personnelle Brand

Metro selected PIGEON to develop and evolve Personnelle, its health and wellness private label brand available across Jean Coutu, Brunet, Metro, Food Basics, and Super C. 

Chosen through an RFP process, PIGEON was selected for its expertise in retail, health and wellness, CPG, and brand building across strategy, identity, packaging design, and communications. Our mandate will focus on ensuring the brand’s long-term relevance while renewing the creative approach for Personnelle and strengthening its connection with consumers across Canada. 

This partnership builds on our long-standing relationship with Metro and reinforces our role in shaping private label brands that drive both loyalty and growth. 

👉 Read the full articles here: 

Strategy Online: https://strategyonline.ca/2025/09/22/agency-wins-pigeon-zak/  

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