We’re proud to share that PIGEON was featured in Strategy’s 2025 Holiday Cards roundup for our satirical take on one of the season’s most iconic brands: Santa Claus. 

As a playful response to the growing trend of heritage logos being flattened and over-modernized, we created a one-page “brand guidelines” redesign for Santa as our client holiday card. Complete with mock principles, simplified visuals, trend-driven colour palettes, and sleek typography, the concept gently poked fun at the rebrand frenzy dominating recent years. 

More than a holiday card, it was a reminder that strong brands shouldn’t be reinvented for the sake of novelty. At its core, the piece reflects our belief that great branding starts with truth, not trend-chasing. 

👉 Read the full article here:  

Strategy Online: https://strategyonline.ca/2025/12/19/2025-agency-holiday-cards-2/