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Pigeon’s ‘Chicken, As It Should Be’ Makes Shopper Innovation Awards Shortlist!

We’re thrilled to share that our brand strategy and package design work has been recognized by Strategy Magazine’s Shopper Innovation Awards for its innovative approach to branding poultry.

https://strategyonline.ca/2023/03/16/shortlist-released-for-2023-sia-awards/

Other articles

Pigeon Featured on the Cover of PrintAction Magazine

We’re proud to share that Olivier Chevillot, Executive Creative Director , and Philippe Morin, Vice President, Production, were interviewed for the cover story of PrintAction’s January/February 2026 issue.  The article explores a topic central to modern CPG success: the …

- 1 minute read

Exclusive PIGEON x CALLOSUM Research

Revealing the Unsuspected Power of Gen X Generation X: The overlooked powerhouse of Canadian consumers For years, Generation X has operated …

- 1 minute read

What We Do Matters: Nearly 50 Brands Unite for a Unique Collective Stunt to Support the Local Economy

In response to today’s socio-economic challenges, PIGEON is spearheading a bold new initiative: a large-scale collective stunt bringing together nearly 50 brands …

- 3 minute read