To promote the IKEA THEN & NOW Exhibit, we created eye-catching posters and streetcar wraps to instruct people how to get to the event. Posters were strategically designed and placed to show just how close the event was – down to the direction and distance from each poster. Added to this were transit shelter ads, social media feeds and experiential activations like meatball carts, plus a giant heart mascot (HJÄRTA).
Wherever you looked downtown, all signs pointed to this incredible event. We even broadcasted the grand opening on Facebook Live.