Through careful strategic consideration and artful craft, our team developed the “Warm Wishes” platform that brought to life how people ‘felt’ about their Tims. With the brands inherent Canadian, friendly disposition, the Warm Wishes concept was brought to life as a beautifully knit winter sweater cup. Every size had its own unique knit pattern while donut, muffin and sandwich packaging had their own interpretation with playful toques on donuts, and scarves on Timbits. The introduction of the Warm Wishes hashtag also embraced Canadians on their coffee cups and gave them – for the first time – a way to interact with the brand and their community online.