Corby Gooderham & Worts
Raising a glass to a legendary whisky.
Gooderham & Worts were the founders of Toronto’s famous Distillery District and their original recipes happen to predate Canada itself. When Corby set out to commemorate Gooderham & Worts with a new craft whisky brand inspired by one of their original recipes, they turned to us for a packaging idea worthy of their names. Our challenge was to overcome a negative perception of the quality of Canadian whisky and target discerning, sophisticated whisky enthusiasts.