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Pigeon Announces Exciting Leadership Transition: This is Elyse Boulet’s Moment of Truth.

Read our latest press release to learn about the leadership transition at Pigeon as Elyse Boulet takes ownership with backing …

Stéphane Crevier Shares Expertise with Strategy Magazine on the Impending Front of Pack Legislation

Our very own VP of Strategy & Growth, Stephane Crevier, has been featured in Strategy magazine, sharing invaluable insights on …

Supporting Women in Need for Pigeon’s 3rd Annual Women’s Shelter Charity Initiative

This International Women’s Day, Pigeon marks our third year creating and delivering 100 care packages filled with essentials generously donated by …

Pigeon’s Elyse Boulet & Olivier Chevillot Weigh in on Grenier’s Feature on Trendsetting on the Global Brand Stage

See more of Elyse & Olivier’s insights shedding light on the evolving landscape of branding, emphasizing the importance of authenticity …

Private Matters – Pigeon’s Work With Metro Featured in Canadian Packaging

Visit Canadian Packaging to see how our package design work has helped grow Metro’s private label portfolio and drive consumer …

Pigeon Creates IKEA’s Back to School Campaign

Pigeon created IKEA Canada’s latest back to school campaign Influenced by You – a concept speaking to the Gen Z …

We Put AI to the Test

A flurry of opinions and concerns have been raised in the advertising and marketing world on both client and agency-side …

We’re Hiring!

Account Manager | Client Service Team Pigeon is a full service, independently owned branding agency with more than 40 years …

Welcoming Our Newest Additions and Congratulating Promotions!

We’re thrilled to share the latest additions to the Pigeon family and exciting updates to the friendly faces you already …

Pigeon Invites Montrealers to be the 12th Player of CF Montreal with Latest Campaign

We developed the latest campaign for CF Montreal to recruit new fans and build on the club’s already impressive existing …

ABC’s of Gen Z: An intro guide to connecting with a generation

Gen Z has proven itself to be a tricky generation to reach – a group that typically runs the moment …

Pigeon clients win big at the Canadian Grand Prix New Product Awards

At the 30th edition of the Canadian Grand Prix New Product Awards presented by the Retail Council of Canada; 51 …

A New Brand Image for SQPRP

https://www.grenier.qc.ca/actualites/35035/une-image-de-marque-renouvelee-pour-la-sqprp

Pigeon Rejuvenates Plant-Based Leader Omni Foods

We updated the Omni Foods identity and packaging for their plant-based lineup in the US with a fresh, energetic, and …

Pigeon’s Ferme des Voltigeurs Project Wins Shopper Innovation Award

Our bold and unique brand positioning and package design work for Ferme des Voltigeurs was recognized for its innovative approach …

Pigeon Gears Up for Growth

Toronto May 2, 2023. After an exciting year of organic and net new growth with local, national, and global clients …

Client Candids with Anick Chartrand – Design, Packaging and Brand Director, Private Brands, Food & Pharmacy, Metro

Anick Chartrand is a seasoned marketer with extensive experience in the private label, CPG, and QSR industries. We have the …

Meet a Few of the Fabulous Women of Pigeon

We’re excited to share with you a new series in our blog for you to get to know the wonderful …

Clients Who Support Earth Day, Every Day

Saturday April 22 is Earth Day – a day that celebrates the anniversary of the birth of the modern environmental …

Distillerie 3 Lacs Takes Home 2 Applied Arts Design Awards!

It’s an honour to share that our design work for Distillerie 3 Lacs has won two more awards! We took …

Pigeon and IKEA Collaborate with Humber College’s Advertising Moguls of the Future

On Monday, February 13th, at IKEA Etobicoke, approximately 60 students from Humber College’s Faculty of Media & Creative Arts advertising programmes …

Pigeon’s Elyse Boulet Speaks at Metro & Elles

Our President and Managing Partner, Elyse Boulet, spoke on a panel of exceptional women about empowering women in their professional …

Dainty Foods Expands to Gluten-Free Baking Products

Our latest design work for longstanding client Dainty Foods has hit the shelves with new gluten-free baking products. https://www.actualitealimentaire.com/actualites/les-aliments-dainty-foods-lance-des-melanges-a-patisserie-sans-gluten

Elyse Boulet at CTAQ

Pigeon’s President and Managing Partner, Elyse Boulet, spoke at CTAQ’s annual convention in Quebec City with Brigitte Jalbert of Carrousel …

Pigeon’s ‘Chicken, As It Should Be’ Makes Shopper Innovation Awards Shortlist!

We’re thrilled to share that our brand strategy and package design work has been recognized by Strategy Magazine’s Shopper Innovation …

Pigeon Takes Home Best of Show and Best in Class at PAC Global

We are honoured to have been awarded Best of Show with our Simply the Goodz package design work and Best …

Pigeon’s 2nd Annual International Women’s Day Women’s Shelter initiative

In honour of International Women’s Day, the team at Pigeon put together 100 care packages for the women of Red …

Changing the World One Pint at a Time With Nutrinor

Our clients at Nutrinor commissioned Pigeon to develop the brand’s third consecutive 360 integrated marketing campaign to further communicate the …

2023 Social Forecast: AI With a 100% Chance of Realness

Social Media is the always-evolving hot spot in consumer engagement that keeps marketers on their toes. The changes that came …

Pigeon Makes 4th Annual Women’s Business List in Premieres en Affaires

Pigeon is thrilled to share that we have made Premieres en Affaires list for top 130 women-led businesses in Quebec …

Pigeon Formalizes its Role with IKEA as Official Activation Agency

We’re thrilled to share that after years of design collaboration with IKEA Canada, our role has evolved to cover broader …

The Future of Plant-Based, from Europe

“The reports of my death are greatly exaggerated” – Mark Twain. There has been plenty of buzz in the media …

Pigeon President and Managing Partner, Elyse Boulet, Named One of Iera Women Leaders’ Top 10

We’re proud to share that our President and Managing Partner, Elyse Boulet, has been presented as one of the top …

Join Our Team! Information Technology Support Specialist

Pigeon is a full service, independently owned branding agency with more than 40 years of success crafting some of Canada’s …

We’re Hiring! Account Manager | Client Service Team

Account Manager | Client Service Team Pigeon is a full service, independently owned branding agency with more than 40 years …

Injecting Fresh Into Arctic Gardens With New Positioning and Redesign Lead by Pigeon

Visit Strategy Magazine to learn more about the strategy behind the new positioning and look and feel Pigeon created.   …

Pigeon promotes Martin Carrière to head Head of Client Service!

Martin has been an integral part of our team for the last 5 years accelerating the trajectory of Pigeon’s current …

New CF Montreal Logo by Pigeon Nods to its Heritage With Pride

We revitalized the CF Montreal identity with a revamped logo that proudly speaks to the club’s roots. See more on …

Brands in the Age of Abundance

Brands are Dead. Long live Brands. We live in the golden age of choice. Amazon’s 319 million square feet of …

Pigeon brings to life ‘joy in every bite’ in Taste of the North’s new branding

We developed new positioning for Taste of the North bringing “joy in every bite” to regional Strawberry-indulgers with a fresh new …

Pigeon brings a pop of wonder to the Canadian Health Food Association.

We created the Canadian Health Food Association NOW event identity system. We wanted CHFA to be more than a natural health and …

Pigeon’s SSense Tea Design Wins Nielsen Bases Design Impact Award

We make people buy, love, and recommend your brand. Our award-winning design for SSense Tea is one example of our …

Zeb Barrett joins Pigeon as our VP of Strategy

Zeb has a colourful background leading strategic initiatives at global agencies, bringing over 15 years of industry experience to our …

The Meta Meltdown: Is the Founding Father of Social Media Dying?

Just last month it was announced that change is coming yet again to our Facebook feeds to be more in …

Danone Tasks Pigeon with Branding What’s Next in Milk

We’re proud to share our brand design work on Silk’s innovative launch, Next Milk. Visit Strategy Magazine for more on Danone’s …

Pigeon’s package design work for Unibroue U beer makes the Dieline awards shortlist!

This is the 12th year of the Dieline Awards recognizing the world’s best creatives and agencies with nearly 1700 entrants …

Client Candids: IKEA and its Commitment to a Greener Business

We are excited to share our latest series discussing trending topics with our incredible clients at Pigeon. With the timeliness …

The Power of Humour in Marketing

The truth is, after a few back-to-back years of pandemic life, we could all use a little laugh. “In a …

Happy International Women’s Day!

The power of women is undeniable. Today is about celebrating women, raising awareness against bias, and taking action to support …

2022 Creative Truths Forecast

All behaviour is rooted in emotion. The truth of what we feel, is what drives what we think and do. …

Pigeon Launches Nutrinor’s Completely Transparent Traceability Campaign

After a successful rebrand of Nutrinor’s Nordic Milks, Nutrinor continues communicating its brand truth about sustainable agriculture with its traceability …

Pigeon Wins Big at PAC Global

We are thrilled to share that our package design for Ungava Gin, Wise by Nature Smoothies, and Distillerie 3 Lacs …

Pigeon Makes 3rd Annual Women’s Business List in Premieres en Affaires

Pigeon is thrilled to share that we have made Premieres en Affaires list for top 110 women-led businesses in Quebec …

Amigos > Egos : Why Women Leaders Do It Better

When discussing which countries handled the first wave of the coronavirus pandemic exceptionally well, we often hear reference to New …

Pigeon Redesigns Iconic Hershey Chocolate Brand for the Holiday Season

Pigeon revitalizes Hershey’s Pot of Gold identity and packaging to encourage trial and promote gifting occasions amongst a growing, younger …

Pigeon Sends Laughs to Wrap 2021

For the holidays the Pigeon team decided to step outside of the traditional-holiday-emailer box to bring clients, partners, friends, and …

2021 Highlight Reel: Inspirational Moments

2021 was another ‘interesting’ year for everyone. From day one, we have been immersed in the pandemic, continuing to having …

The 12 Truths of 2021 Holiday Shopping

This holiday season truth and trust is at the top of Canadians’ shopping lists. They will be heading back to …

Pigeon’s Partner The Green Organic Dutchman Named High Times Magazine’s Top Brand of 2021

We’re thrilled that our client The Green Organic Dutchman has been named High Times Magazine’s Top Brand of 2021. It …

Pigeon Collaborates with Minimal on The Great Gentleman Website That Steals The Show

The Great Gentleman is an adventurous brand with a website rooted in the experience of “the pleasure of losing yourself” …

IKEA Canada Expands Its “Green Friday” Project With Integrated Marketing Campaign Led by Pigeon

IKEA Canada has launched a new integrated brand campaign executed by Pigeon to support its Black Green Friday offers promoting …

Pigeon and Minimal Partner to Bring Flavour to The Great Gentleman’s New Website

Pigeon collaborated with Minimal combining respective brand design and web design expertise on the new website for The Great Gentleman, …

Green is the New Black

Consumers of today are expecting and demanding brands to actively lead the facilitation of change. They are investing their loyalty …

Pigeon Redesigns Retail Offerings for Iconic Quebec Restaurant St-Hubert

We recently helped our long-standing client, St-Hubert, on the redesign of its brand identity and retail packaging. Grenier featured the …

Pigeon Redesigns Identity System for Dux

Our team redesigned an identity system for DUX to help better communicate its brand persona of being a responsible, dynamic, …

Pigeon’s Stéphane Crevier Is Food Personality of September

Our Vice President of Strategy, Stéphane Crevier, is appointed L’actualité alimentaire Food Personality of September. Learn more about our “living …

Pigeon Designs Vibrant Summer Launch Campaign for Distillerie 3 Lacs

Pigeon created vibrant advertising campaigns for la Distillerie 3 Lacs exciting summer launches – Lime Basil Gin, Quebec’s first ever …

Pigeon Redesigns Ricardo’s Food Retail Offering

Ricardo is a beloved brand. To better reflect the brand’s personality and have a better impact of packaging in the …

Pigeon Partners with Ungava CBC Sponsorship for 2021 Tokyo Olympics

Pigeon’s uniquely Canadian campaign for Ungava gin launches during the 2020 Tokyo Olympics. Check out the article featured in The …

The Truth of Redefining Rituals

As inherently social conventions, rituals are defined as a series of actions performed according to a prescribed order. Historically, we’ve …

Pigeon and its Clients win big at the 2021 Canadian PAC Awards.

We are very proud of our team and our amazing client partners for the massive win at the 2021 PAC …

Pigeon Thinks Outside the Box

PIGEON continues to evolve with a refreshed brand and website to reflect its philosophy, culture, and raison d’être. PIGEON has …